The ongoing conflict in the Middle East is having ripple effects beyond rising gas prices, impacting the broader economy and driving up costs for travelers, businesses, and everyday shoppers in the Bay Area.

Consumers have begun noticing higher prices, even on basic goods that may not seem directly tied to oil. One shopper, Tomo Sasagawa, was surprised to see his grocery bill double for simple items like fruits and vegetables.

Experts say the connection lies in transportation costs. Caroline Chen explained that as oil prices increase, so does the cost of moving products from manufacturers to stores, which ultimately raises prices for consumers.

Since the conflict began, the price of oil on the futures market has surged by about 50 percent. This volatility is also affecting travel plans, as fluctuating fuel costs make it difficult for people to predict expenses for upcoming trips. Much of the uncertainty depends on how long the conflict in the Gulf region continues.