California Gov. Gavin Newsom is spotlighting the Super Bowl halftime show by proclaiming Sunday as “Bad Bunny Day” across the state. Super Bowl LX, which features the Seattle Seahawks facing the New England Patriots at Levi’s Stadium in Santa Clara, will decide the Vince Lombardi Trophy winner, but Newsom suggested the halftime performance could be the main attraction.

Puerto Rican superstar Bad Bunny, born Benito Martínez Ocasio, is set to headline the show. Ahead of the game, Newsom posted an all-caps message on X praising Puerto Rico and sharing his admiration for the Spanish language, noting its importance in California and around the world.

The NFL’s announcement of Bad Bunny as the halftime performer sparked widespread excitement online, with fans flooding social media and even joking about learning Spanish before kickoff. The game is expected to draw millions of viewers worldwide. At a press conference Thursday, Bad Bunny said he hopes audiences enjoy a lively, culture-filled performance, calling it a “huge party.”

The artist recently won the 2026 Grammy Award for Album of the Year for Debí Tirar Más Fotos and previously sold out a 31-show residency in San Juan, Puerto Rico, during the summer of 2025. His global popularity also includes appearances on “Saturday Night Live.”

Newsom officially declared Super Bowl Sunday as “Bad Bunny Day” in California, praising the singer’s voice and presence, and closed his post with a celebratory message wishing everyone a happy Bunny Day.