A growing number of Disneyland and Disney World visitors are not planning to return anytime soon due to the high cost of tickets and in-park expenses, despite aggressive discounts and promotions, according to a new report.

The Wall Street Journal notes that Disney parks have become some of the most expensive destinations for many Americans, leading to a decline in return visits from Disney fans. The report also mentions that internal discussions at Disney have increased about whether the parks are losing their appeal, particularly among families with young children.

Disney’s surveys show a sharp decrease in the number of visitors planning return trips since 2023. However, Disney Parks chairman Josh D’Amaro emphasized that the company strives to offer a variety of options for families, regardless of their budget, and that it’s particularly important to provide savings during inflationary times.

Attendance growth at Disney parks has slowed in recent years, according to the Wall Street Journal, with Disney CFO Hugh Johnson referring to the decline in attendance as a “hiccup.”

To counter this, Disneyland is offering discounted tickets, including $50 kids’ tickets through March 20 and $199 3-Day passes for Southern California residents through May 15. Despite these efforts, Disneyland has kept its lowest-priced one-day/one-park ticket at $104 since 2019.

Surveys have shown that fewer visitors to both Disneyland and Disney World are planning return trips. Disney is working to improve the “intent to return” results through further discounts and promotions, but many guests still consider Disney World a good value for the price.