Girls are often inundated with advice on social media from influencers promoting elaborate skincare routines featuring expensive serums, mists, and creams. But what’s the best skincare routine for preteens?

Dermatologists advise keeping it simple. Before puberty, most kids need just three basic products: a gentle cleanser, a moisturizer, and sunscreen. “That’s it. Full stop. You don’t need anything else,” says Dr. Sheilagh Maguiness, a dermatologist in Minneapolis.

Many high-end products from brands like Drunk Elephant and Glow Recipe, which can cost $70 or more, contain active ingredients such as retinols and hydroxy acids designed for mature skin and can irritate young skin. Experts consider these products unnecessary and a waste of money for children.

Dr. Dendy Engelman, a dermatologist in Manhattan, notes that many teens and preteens are using anti-aging products, which can damage their skin. The obsession with achieving online looks has also raised concerns about its impact on mental health. Dermatologists recommend sticking to basic skincare and cautioning against trendy, harsh products.

For tweens, dermatologists suggest using gentle cleansers and moisturizers from brands like Cetaphil, CeraVe, and La Roche-Posay, which are readily available at drugstores. As teenagers experience hormonal changes, they might face issues like acne and excess oil. For serious problems, consulting a dermatologist is advised. When trying new products, especially those with strong ingredients, it’s best to test them slowly.

Dr. Carli Whittington from Indiana University School of Medicine warns that signs of an allergic reaction include redness, itchiness, or bumps. Continuing use of irritating products can lead to more severe damage.

Dr. Brooke Jeffy from Scottsdale, Arizona, recounts a case of an 11-year-old with a severe rash from a retinol eye cream, which worsened over time. Many dermatologists are now using social media to dispel harmful trends and provide guidance on safe skincare.

To encourage healthy skincare habits, Engelman suggests setting a timer for skincare routines, similar to reminders for brushing teeth. Skincare should not take more than 10 minutes. Maguiness advises parents to discuss viral trends with their children and question the legitimacy of online claims. Building a basic routine around specific skin issues, while avoiding excessive products, is key.

One positive aspect of the trend is the increased focus on sunscreen use, which many influencers promote. Engelman notes that this has led to better sunscreen habits among young people, which is a significant benefit.