Starbucks Corp. is headquartered in Seattle, but its newly appointed CEO, Brian Niccol, won’t be relocating there. Instead, he will spend significant time in Seattle but will primarily be based in Newport Beach, California, where his former company, Chipotle Mexican Grill Inc., is located. This trend of CEOs working from locations distant from their company’s headquarters is becoming more common, especially as many employees face reduced flexibility in their work arrangements.

Similarly, Victoria’s Secret & Co., based in Columbus, Ohio, has appointed Hillary Super as its new CEO. Super will move from California to New York, although her role will involve frequent travel. Both Niccol and Super will be commuting regularly, with Starbucks providing Niccol access to its corporate plane and Victoria’s Secret covering Super’s travel expenses.

This arrangement reflects a shift in workplace flexibility, allowing top executives to manage their companies from far-off locations. For instance, while Starbucks employees were required to return to the office at least three days a week—a policy that faced some criticism—Niccol, who previously moved Chipotle’s headquarters from Denver, will adhere to a different precedent. His predecessor at Starbucks, Laxman Narasimhan, relocated from the UK to Seattle.

Some executives’ location choices are driven by business needs. For example, Kelly Ortberg, Boeing Co.’s new CEO, will be based in Seattle to oversee the crucial 737 manufacturing site amid quality improvements. In contrast, United Airlines Holdings Inc. CEO Scott Kirby splits his time between Dallas, where he lives, and Chicago, where his company is headquartered.

Victoria’s Secret’s Super is not the only senior executive based outside Ohio; the company’s brand president and head of design also live in New York. A spokesperson for Victoria’s Secret emphasized that supporting teams regardless of their location is a priority. Super’s predecessor, Martin Waters, was also based in New York but frequently visited Ohio.