Published in 2017, Alter, a professor of psychology and marketing at New York University, offers penetrating insights into technological addiction and how it is transforming the way we live, work, and relate.

The central premise of “Irresistible” is that many of the technological products and services we consume are designed to be addictive. Alter argues that technology companies use psychological principles and design strategies to keep us hooked on their products, often leading to overuse and ultimately addiction. From social media to video games, dating apps, and mobile devices, Alter examines how these products are designed to exploit our psychological vulnerabilities and keep us hooked.

The book is structured into several chapters that explore different aspects of technological addiction. Alter begins by analyzing the rise of mobile devices and how they have become an integral part of our daily lives. He then examines the role of social media and how it is designed to stimulate our need for social validation and constant attention. He also explores the world of video games and how they can become an addictive form of escapism for many people.

One of the most impactful parts of “Irresistible” is when Alter examines the impact of technological addiction on mental health and well-being. Through studies and interviews with experts in the field, Alter shows how excessive technology use can be related to issues such as depression, anxiety, and lack of sleep. He also discusses how technological addiction can affect our personal relationships and our ability to focus and be productive at work and in daily life.

However, “Irresistible” not only offers a grim analysis of the negative effects of technological addiction but also suggests ways to address this growing problem. Alter proposes a variety of strategies, from setting time limits for device use to practicing mindfulness and regular digital detox. He also advocates for a cultural shift that promotes more conscious and balanced use of technology in our lives.

In summary, “Irresistible” is a provocative book that offers a penetrating insight into the power of technological addiction and its implications for modern society. Through its detailed analysis and accessible style, Adam Alter challenges readers to reflect on their relationship with technology and consider how they can find a healthy balance in an increasingly digitized world.